Whilst ‘organic’ and ‘natural’ have become the latest buzz words in the skincare industry, AROMABABY was developed more than 25 years ago, well ahead of its time. “Not much has changed for us,” founder Catherine Cervasio says. “We have always used organic ingredients although two decades ago it was difficult to source Australian Certified Organic ingredients. We opted for agreements with suppliers that ensured our natural oils and other ingredients were grown without pesticides and herbicides. These days more farmers are having their crops Australian Certified Organic to meet the growing demands, which ensures their raw materials are more readily available to manufacturers like us” she says.
Our vision is to improve the health and happiness of women, mothers and babies by empowering them with premium Australian products they can trust. We support local communities by using sustainable native ingredients. Our environmentally friendly products will enable future generations to thrive and be healthy.
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Born of a desire to provide natural and organic baby skin care for her newborn over two decades ago, Catherine, a qualified Aromatherapist, trained Infant Massage instructor developed the first core AROMABABY products in ‘94 which would go on to set the standard for many natural baby skincare products around the world and most importantly, those in the natural, organic-rich category backed by neonatal research.
A leader in her field and having been involved in the product development of natural skincare for several leading Australian retailers prior to the launch of AROMABABY, Catherine personally handpicked pure, natural and organic ingredients for their therapeutic properties and included them in specific percentages for their efficacy, enhancing the benefits of these unique products beyond others.
Sourcing and combining beautiful scents and superior natural ingredients is the foundation of this brand. AROMABABY products are free from harmful chemicals, added colour (artificial or otherwise), artificial fragrance, animal ingredients, propylene glycol, parabens, sulphates, alcohol, cocoamphodiacetate, talc, herbal extracts, GM vitamin E and silicones. Also left out in the cold are natural vegetable oils which have been solvent extracted or those which are linked to skin irritation, ie. peanut oil.
AROMABABY products have a long history of success on sensitive skin and have been used in a number of select hospitals and/or mother and baby facilities in Australia, New Zealand, USA, Hong Kong, Dubai, China and South Korea over more than two decades.